The pictures of Britain’s Prince Louis grinning ear to ear in the stands of the Sir Chris Hoy Velodrome on Saturday, watching the track cycling at the Glasgow Commonwealth Games in a bucket hat emblazoned with the words “Beicio Cymru” (“Welsh Cycling,” in Welsh) have understandably grabbed the headlines.
But look at the wider set of images from Glasgow (the five members of the Wales family sitting together in the stands, Louis theatrically yawning, high-fiving and fist-bumping Finnie, the Games’ unicorn mascot, the family cheering on the netball semi-final between Australia and Jamaica at the Hydro) and what you are actually looking at is the most successful media strategy in modern royal history operating at the very top of its game.
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