“I see it now,” a character tells You’s homicidal protagonist Joe Goldberg (Penn Badgley) late in Season 5. “The fantasy of a man like you is how [women] cope with the reality of a man like you.”
It’s a fitting, if on-the-nose summation of what has made Joe and his bloody romantic escapades appealing to viewers for so long. Like the booming true crime genre, the show taps into the modern dating anxieties of what horrors might lurk beneath a date’s self-proclaimed “nice guy” exterior. Joe might fancy himself a modern Byronic hero, but he’s really a Bluebeard for the era of “Am I The Asshole” threads and weaponized therapy speak.
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