Andrew Huberman has built one of the internet's most powerful health audiences by translating science into practical advice on sleep, fitness, hormones, supplements, and longevity.
Now, the Stanford neuroscientist and podcaster is taking a much more direct role in the consumer-health economy he has helped create: Huberman is joining Hims & Hers' board.
He will also formally advise the company on science and brand marketing and provide separate marketing support through his Huberman Lab podcast.
Asked how the arrangement would affect his coverage, Huberman told Business Insider: "We will never filter information differently because of a brand relationship."
The pairing brings one of the most influential figures in health podcasting into the boardroom of a telehealth company that began with hair loss and erectile dysfunction and is now moving into weight loss, testosterone, preventive care, and experimental wellness treatments such as peptides. He'll join other board members, including former Netflix CFO David Wells and former DoorDash CFO Kofi Amoo-Gottfried.
It also ties Huberman, whose podcast and YouTube channel reach millions of health-conscious listeners each month, to one company that can sell many of the treatments he discusses.
Huberman and Hims CEO Andrew Dudum said he will remain free to cover the category broadly.
The Andrews bonded over their shared perspectives on healthcare
While Huberman has previously served as an advisor to fitness and sleep brands, his partnership with Hims & Hers is unique — with fiduciary duties and firsthand involvement in the company's strategy, not just lending scientific or marketing expertise from the outside.
Huberman told Business Insider he first reached out to Dudum through a mutual friend, and the two spent the last six to eight months discussing the future of consumer healthcare.
"We have some overlapping interests," Huberman said, including bringing the "best healthcare practices to the broadest number of people."
"Joining the board allows me to do that rather than just only talk about how Hims & Hers can do that," he added.
On a joint call Monday, both Huberman and Dudum described their shared ambition to make personalized healthcare more accessible. "How do you empower the masses around the globe to feel better and take more agency in their life?" Dudum said.
Huberman said he sees Hims as filling "this enormous gap that's existed in the middle" between the traditional healthcare system, where patients can struggle to get time and attention, and high-end concierge care.
"The middle 95%" should be able to access personalized care, he said.
Hims is not alone in chasing that middle. A growing group of telehealth companies such as Ro and Midi, longevity clinics, testing startups, and consumer-health brands is trying to turn once-niche services into more mainstream offerings.
Hims has the advantage of a large existing customer base, nearly 3 million, with its own pharmacy and manufacturing infrastructure — and now a health podcaster with a vast audience of millions who is lending his name to its expanding menu of care.
Hims is betting big on optimization — a sticky area of science and regulation
Huberman's appointment is particularly notable given Hims' push into buzzy areas of optimization such as testosterone and peptides, a sprawling category that has gone from a niche biohacking obsession to a more mainstream phenomenon in recent months.
Huberman has been one of the most prominent mainstream voices discussing injectable peptides. Dudum, meanwhile, has been building Hims to sell them.
Hims' peptide ambitions predate both Huberman's board appointment and the recent HHS move to temporarily make some of the buzziest peptides available by prescription.
The company signed a deal for a California peptide facility at the end of 2024 and announced the acquisition in February 2025. By May, Dudum was telling investors he was following peptide innovation "deeply," citing potential uses in pain management, recovery, and "generalized longevity."
Hims & Hers CEO Andrew Dudum
The Washington Post/Getty Images
In recent weeks, Hims previewed the coming launch of Peptides+, a section on the website where consumers will be able to access various peptides (once regulatory approval permits), as well as other popular wellness therapies like NAD+ and vitamin B12.
Huberman said he has no desire to encourage broad use of peptides among people who don't need them. "I don't know if somebody without an injury needs BPC and TB-500," he said.
Still, he added that one of his biggest selling points for joining the Hims board was their plans to control peptide manufacturingfrom start to finish — as well as their commitment to being at the forefront of the conversation about what peptides can and can't do for people. "You have to be a channel, not a dam to this kind of information," he said.
Dudum similarly said the emerging world of personalized health and longevity "needs to be navigated extremely carefully and very cautiously."
So, will Huberman maintain editorial independence on his podcast?
The Huberman Lab YouTube channel has more than 8 million subscribers, and his health-and-science podcast is regularly among the most popular in its category.
Huberman said his content would continue to cover benefits, risks, and uncertainty across the category. "We will never filter information differently because of a brand relationship," he said.
He also said Hims had encouraged him to continue providing education independent of "any kind of product or platform."
He did not specify how each podcast episode, social post, or short clip will disclose his board seat and separate marketing relationship with Hims. Still, Huberman's media company, Scicomm Media, will run podcast ads for Hims & Hers, and will receive payment in exchange.
The bet is that Hims can give consumers a more rigorous path through the flood of wellness information. "It really turns people into scientists of themselves," Huberman said.
The harder question is whether the company can preserve that rigor when one of the voices now helping to direct people through the flood also sits on its board and helps market its services.
The post Andrew Huberman built a health empire on independent advice. He told us why he's now joining Hims' board. appeared first on Business Insider
