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Launched in late 2020, Quince entered the market at a moment when shoppers were rethinking value. Five years later, the beloved direct-to-consumer e-tailer has cemented itself as a go-to for elevated essentials without traditional retail markups. What began as a tightly edited collection of wardrobe staples (the $50 cashmere sweater has long been a fan favorite!) has since expanded into a sprawling online marketplace that includes everything from housewares and fine jewelry to Italian leather handbags and even caviar. Still, it’s the apparel (particularly the foundational basics) that remains the backbone of the brand.
Quince is best known for offering luxe-leaning materials at surprisingly accessible price points: Mongolian cashmere sweaters under $100, washable silk blouses, European linen sets, and tailored trousers designed to rival designer counterparts. The model is straightforward but effective. By partnering directly with factories, producing in limited batches, and cutting out middlemen, the company keeps costs down while maintaining an emphasis on quality fabrics and streamlined design.
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