Donald Trump’s memecoin has lost nearly all of its value from its peak a year ago. When the president’s $TRUMP launched last Jan. 20, just ahead of Trump’s return to the White House, it surged $1.20 to a high of $75.35, generating a market value of billions. However, 12 months later, it is now trading at $4.86, a 94 percent drop, according to The Financial Times. The 79-year-old is not the only member of the Trump family whose venture into cryptocurrency and memecoins has suffered over the past year. First Lady Melania Trump’s own memecoin, $MELANIA, was also launched in January 2025 and reached a peak of $13.73. Now, it is trading just below $0.15, a staggering 99 percent decline from its peak, according to CoinMarketCap data. The dramatic price declines in the memecoins mean those who invested early are likely to have suffered heavy losses. The Trumps, on the other hand, have reaped the rewards. A previous FT investigation found that the $TRUMP and $MELANIA memecoins generated about $427 million in sales and trading fees, with the family’s crypto ventures generating more than $1 billion in pre-tax profits.
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