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When it comes to nostalgia-fueled, aesthetic-forward, and, most importantly, supremely effective formulas with a personality to match, no one does it better than Vacation. While sunscreen is imperative for skin health (including skin cancer prevention, of course), it was never a sexy category in the beauty space… that is, until Vacation hit the scene in 2021. With launches like the infamous Whipped Cream Sunscreen and its iconic Instant Vacation Browning Formula (a genius instant and transfer-proof bronzing formula supercharged with SPF 30 protection), there is not a single sun-care brand (or skincare brand, for that matter) cooler than Vacation. And, the brand’s penchant for infusing nostalgia and quintessential endless summer vibes into its ethos doesn’t stop at its packaging and marketing campaigns—it’s built into the formulas themselves.
In March 2024, Vacation dropped its own version of the beloved Orange Gelée by Bain de Soleil as a part of its Orange Gelée Revival Project. The original Orange Gelée, wildly popular back in the ’80s and ’90s, was formally discontinued in 2019 due to “limited consumer interest,” according to a statement from Bayer in the New York Post. Despite the (alleged) consumer disinterest, the century-old suncare icon has amassed quite the cult following since launching in Paris in the 1920s. When the product was taken off the shelves a few years ago, loyalists were paying up to $200 for a tube that was once just $10 at the drugstore.