The percentage of Americans using X since Elon Musk bought it has slumped, with the controversial social media platform having been overtaken by Reddit, according to new research.
Musk, 54, bought X—then known as Twitter—for $44 billion in October 2022 when it was already declining in popularity, according to “nonpartisan fact tank” Pew Research Center, which examined trends between 2021 and 2025.
Despite making a raft of changes, including a new name and the introduction of AI bot Grok, the world’s richest man has been unable to stop the drop. Under the tech billionaire, X has also faced allegations that it promotes hateful and damaging content, which led some advertisers to walk away.
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