This Black Friday, we've already seeing steep markdowns across some of the most popular underwear and bra brands we recommend year-round. Many of the best Black Friday deals are on editor-tested-and-approved basics from Bombas, Evelyn & Bobbie, Knix, ThirdLove, and Tommy John. These retailers are leaning heavily into sitewide discounts this year, with most running 20%-60% off across core collections rather than limiting savings to clearance sections.
You'll find the deepest discounts by shopping each brand directly, though several styles we've tested and loved are also available through larger retailers like Amazon and Nordstrom, depending on the brand. To make it easier to compare, we've highlighted where you'll find the strongest prices on the best underwear for women and most comfortable bralettes throughout this guide.
Best Bombas Black Friday deals on underwear and bras
We've tested a handful of Bombas' underwear and bralettes, and found out firsthand why Time Magazine called out this brand in their "Top 100 Inventions" list. During its early Black Friday sale, Bombas is offering 25% off everything with code BLACKFRIDAY25. We suggest starting with the breathable Women's No Show Hipster to keep you comfortably dry during workouts.
- Shop all Bombas underwear deals for women.
Best Evelyn & Bobbie Black Friday deals
You won't find an Insider Reviews editor who doesn't sing the praises of Evelyn & Bobbie. They top the list of our favorite no-show underwear and make some of the best wireless bras. Although its underwear and bras do run on the expensive side, we find them worth the splurge. However, when the entire site — including our must-have ultra-thin Slip Short — is 30% off, that's when it's especially smart to stock up.
- Shop all underwear and bras on sale at Evelyn & Bobbie.
Best Knix Black Friday deals
Knix's biggest sale of the year is slashing prices on our favorite leak-proof undies, among other high-quality cotton underwear. If you haven't tried the brand's zero-bulk period undies or plus-size underwear crafted from a super thin nylon-Spandex (which looks virtually invisible under clothing) Knix's sale up to 60% off is the perfect time to try a pair.
- Shop all underwear on sale at Knix.
Best Thirdlove Black Friday deals
Thirdlove is behind some of our favorite no-show thongs, and Thirdlove's Black Friday sale makes its ultra-comfy basics a lot easier to justify. You'll find up to 50% off everything, plus an extra 25% off orders over $125 — a solid excuse to stock up on the no-show underwear we love so much.
- Shop all bras and underwear on sale at Thirdlove.
Best Tommy John Black Friday deals
Our team has tested nearly every Tommy John style — and theirs continues to be some of the most comfortable, reliable pairs in our top drawer. For those of us who tested TJ, the Air Bikini was a unanimous favorite. With 50% off everything during Tommy John's sale, it's the perfect moment to grab the underwear, socks, and loungewear sets we routinely recommend as the best in their category. Just use the code BF50 at checkout.
- Find discounts on Tommy John underwear for women.
FAQs about Black Friday deals on underwear and bras
When do these Black Friday underwear sales begin and end?
Many underwear brands have different sale calendars this year, but here's what we've confirmed so far from some of our favorite names in the field:
- Knix Black Friday sale: Begins November 25
- Thirdlove Black Friday sale: November 16 - December 2
- Bombas Black Friday sale: November 22 - December 1
- Evelyn & Bobbie Black Friday sale: Began November 20
- Tommy John Black Friday sale: November 25 - December 2
What are the best underwear to buy from these sales?
- From Tommy John: We especially like Air collection for working out in, as well as the boxer briefs made with Cool Cotton for their breathable, stay-put feel.
- From ThirdLove: Choose from everyday favorites like the 24/7 Classic T-Shirt Bra to solution-focused bestsellers like the Comfort Stretch Back Smoothing Bra.
- From Knix: Its leakproof Ultra Absorbency underwear is useful whether it's that time of the month or you simply want to stay dry from sweat.
- From Evelyn & Bobbie: The Evelyn Bra and Defy Bra offer wireless lift and smoothing support.
- From Bombas: Look for the stretchy no-show bikinis and seamless bralettes, all made from super soft materials.
Do these brands offer free shipping or returns?
Most do. Tommy John, ThirdLove, and Bombas typically offer free U.S. shipping over a minimum purchase amount. Knix and Evelyn & Bobbie also have pretty flexible return policies (though some clearance items may be final sale, so first check each brand's terms before officially placing your order).
Shopping for more discounts today? Check out our roundup of all of the best Black Friday deals.
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