Tequila producers are blaming a dip in sales on President Donald Trump’s hardline approach to immigration.
The world’s biggest tequila producer, Proximo Spirits, said that anxiety among Hispanic consumers has hit sales. Lander Otegui, head of marketing at the company, the U.S. distribution arm for Jose Cuervo owner Becle, said heightened enforcement has created a climate that discourages people from leaving their homes, and therefore, buying booze.
“The tension of the immigration policies has created a very difficult atmosphere with consumers, especially with immigrants, with Hispanics, [who] obviously make up a big portion of our particular business,” Otegui said.
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