President Donald Trump’s crackdown on immigration has left many Latino customers fearful, causing a drop in an unexpected market: beer.
Constellation Brands has seen its beer sales to retailers fall for the first time since 2013, when they acquired U.S. rights of brands like Corona, Pacifico, and Modelo. Their sales dropped by one percent in their latest quarter.
In 2023, the Mexico-imported beer Modelo Especial pushed past Bud Light to grab the top spot as America’s best selling beer. Around half of Modelo’s customer base in the U.S. is Hispanic.
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