Panicked U.S. hotels are slashing room rates for the World Cup amid a demand shortfall, exacerbated by what executives believe is being driven by a surge in anti-American sentiment.
Industry executives had hopes that FIFA’s World Cup would revive last year’s slump in travel to the country. Last year, FIFA projected that millions of international visitors would give the U.S. a $30.5 billion economic boost.
But that demand hasn’t materialized, forcing FIFA to begin cancelling tens of thousands of reserved rooms in host cities across the country. Eleven U.S. cities will be hosting matches during the World Cup, scheduled from June 11 through July 19.
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