NBC’s Today show has experienced a spike in viewership after the abduction of longtime anchor Savannah Guthrie’s mother.
The network’s flagship morning show is drawing hundreds of thousands more viewers since Nancy Guthrie, 84, was taken from her home near Tucson, Arizona, on Feb. 1.
Over the five days through February 6, Today saw viewership jump 23 percent—or by 624,000 viewers—compared with the same period last year, Varietyreported, citing data from Nielsen.
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