Calling all virgins who can’t drive: This summer marks the 30th anniversary of Clueless. The hit 1995 film has managed to stay at the forefront of the pop culture world far longer and more consistently than nearly comedy released in the same decade, and now, it’s tapping into the 2025 collectible craze. The freshest tribute to the cult classic is a limited-edition line of Bratz dolls featuring Clueless characters and, of course, their most iconic outfits.
Set to launch on July 17, 2025, the MGA Entertainment-owned fashion doll and media franchise is teaming up with major film studio Paramount Pictures’ Paramount Consumer Products division to celebrate the movie’s milestone.
The rollout of each character’s release kicks off on July 17 with Cher Horowitz, followed by Amber on July 24, and, finally, Dionne Davenport wrapping the collection up on July 31. (We mourn the way-harsh absence of Brittany Murphy’s Tai, but recognize the beloved character’s mid-film transformation would be tough to capture in inanimate form.) Priced at $70, the dolls will be sold exclusively through the Bratz website worldwide.
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