- Taylor Swift's "Eras Tour" book sold 814,000 copies in its first weekend.
- It became the second-best-selling non-fiction book after Barack Obama's memoir, "A Promised Land."
- The book gives fans extra insight, details, and unseen photos from the singer's mammoth world tour.
Taylor Swift's "The Eras Tour" book has become the second-best-selling non-fiction title after Barack Obama's presidential memoir.
It's yet another achievement for the singer, whose globe-trotting tour became the first to gross over $1 billion and helped boost the local economy in various locations where she performed.
Swift self-published the book, which was sold exclusively through Target for $39.99 alongside "The Tortured Poets Department: The Anthology" vinyl and CD. Despite only selling through one retailer, the "Eras" book was the biggest book launch of 2024.
It includes over 500 never-before-seen photos giving readers a unique look at the tour and the singer's music. According to Circana BookScan, which tracks publishing sales, the book sold 814,000 copies after hitting shelves over Black Friday weekend.
This places the book only behind Obama's memoir, "A Promised Land" in debut weekly sales, according to the Associated Press. Part one of Obama's memoir sold 816,000 copies in its first week when was published in November 2020.
However, it's worth noting that the memoir was available at other retailers, unlike Swift's book, which was solely sold through Target.
Circana's data also only accounts for the first two days of Swift's book sales as the tracking week ending on Saturday, after the book's launch on Friday.
By self-publishing under her newly-formed imprint "Taylor Swift Publications," the pop billionaire ensures she receives more of the revenue share. This isn't the first time Swift has taken the reigns on the distribution of her "The Eras Tour" content.
In October 2023, Swift released her concert movie, "Taylor Swift: The Eras Tour," through AMC and Cinemark theaters because her team was "disappointed" by the discussions they had with major Hollywood studios.
The success of her self-published book has not been dampened by fans reporting a number of errors in the copy, including typos and printing issues with some of the photographs. Swifties online were quick to dub the new release as "The Errors Tour" book.
Her most recent business triumph comes alongside Swift being named Spotify's global top artist of 2024 by the streaming giant in its annual Spotify Wrapped feature.
According to the service, fans streamed Swift's music 26.6 billion times in 2024, likely because of "The Eras Tour" and the April release of "The Tortured Poets Department."