Taco Bell—yes, that Taco Bell—just blasted into the beauty market.
The popular fast-food chain unveiled its foray into the skincare market, starting with a set of moisturizing under-eye patches inspired by Baja Blast, the chain’s beloved aqua-colored Mountain Dew drink.
The group made the announcement at its “Live Más LIVE: A Night at the Palladium” event in Hollywood on March 10, attended by celebrities like rappers Lil Jon and Vince Staples, singers Doja Cat and Demi Lovato, and NFL wide receiver Davante Adams.
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