A controversial American Eagle jeans campaign featuring Sydney Sweeney drew widespread social media attention —but it appears to have done little to boost jeans sales.
Executives said Thursday that the company’s women’s bottoms category declined two percent year-over-year in first-quarter sales.
“We are not satisfied with where the business performed this quarter, especially in women’s,” Aerie and American Eagle President and Executive Creative Director Jen Foyle said on a call, according to Retail Dive.
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