The Looker selects products independently. If you purchase something from our posts, we may earn a small commission.
I’ve been dreaming of going to Seoul since I was a junior beauty editor. 15 years later, it finally became a reality when I attended K-pharmacy skincare brand Dr. Reju-All’s Global Symposium at the Four Seasons Hotel Seoul, which brought together more than 300 pharmacists, dermatologists, and marketing executives from Korea and international markets.
It was heaven for a skincare obsessive like me. I learned about the next generation of retinol, what makes a Korean pharmacy product different from its other retail counterparts, and even heard from Lee Sun-jung, the marketing powerhouse who helped transform Olive Young (a popular Korean beauty and health chain) into what it is today.
The post Seoul Travel Haul: All the Korean Makeup and Skincare Products I Brought Home appeared first on The Daily Beast
