Protein-packed products are one of the biggest trends in the wellness world, and everyone wants a piece of the market—even authors. Now, the self-help world’s biggest superstar, Mel Robbins, is hopping on the protein supplement train.
Robbins, 57, is the best-selling author of multiple self-help books, including The Let Them Theory and The 5 Second Rule, and hosts the ultra-popular podcast, The Mel Robbins Podcast. On Jan. 5, she took to Instagram to announce her latest endeavor.
“I’m launching a new company,” Robbins told her 12.1 million Instagram followers. “It is called Pure Genius Protein.”
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