Prime Day can be overwhelming. Each day of the sale, you'll see millions of items with that eye-catching red discount tag. But just because you see a price cut doesn't mean it's a good discount, or even a good product.
But then there are the real gems — items with devoted followers who know to wait until Prime Big Deal Days to make their purchase. Reddit users on subreddits like r/BuyItForLife have their hawk eyes trained on anything from pocket knives to rice cookers, waiting for the perfect time to buy items that are famous in the subreddit for lasting almost forever.
And even if you're not in the market for a toolkit that will survive the apocalypse, there are lots of other subreddits that go wild when community-favorite items go on sale. Like the people at r/handbags who know to wait for Prime Day to get their Coach fix. There are even subreddits dedicated to finding the best deals on espresso devices or the lowest prices on Asian beauty products.
Our team scoured these nice subreddits to bring you the best niche recommendations that our obsessive product journalists cosign. And if you want more of our expertly-culled deal lists, see our full catalog of the best Amazon Prime Day deals.
Recommendations from the r/BuyItForLife community
The Reddit forum r/BuyItForLife is dedicated to finding products that will last almost forever. Its members are huge fans of brands that reject planned obsolescence and provide high-quality items designed to endure. Here are a few of their recommendations from brands that we also trust.
Korean beauty products
K-beauty has skyrocketed to popularity recently, with tons of TikToks and Reddit posts praising the gentle, moisturizing properties of Asian-formulated skincare. See all Prime Day K-beauty deals for discounts on moisturizer, ceramie-rich masks, and more. Here are two of our favorites that come highly recommended on r/koreanskincare.
Smart home devices
Nearly half a million users ofr/homeassistantare dedicated to making their homes as technologically advanced as Disney's Smart House. Here are what they call thebest Prime Dayhome device deals.
Coach handbags
Like tons of people on TikTok and our own style editors, the users of r/handbags have been obsessed with Coach recently. There are tons of Prime Day Coach deals available at prices lower than outlet stores.
Espresso devices
The subreddit r/espresso is a haven for coffee enthusiasts with lots of opinions on how to get the perfect grind. Here are some of their recommendations for what to buy on Prime Day.
Prime Day deals for parents
I scoured subreddits like r/budgetmoms for their best Prime Day recommendations on products both practical and playful. To see all sales, see Prime Day deals on toys and Prime Day deals on baby products. Here are some Reddit favorites:
Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for more.
The post Reddit users say these are the only Prime Day deals worth your money — here's what our shopping pros say appeared first on Business Insider