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A good pair of work boots is invaluable. However, most feel like they were designed by people who’ve never spent eight hours on a job site. Red Wing Shoes is aiming to change that with its new IronFlex boot line, built from the ground up based on the data of three million workers.
The new line wasn’t designed by a committee. Red Wing took a more proactive approach. First, it leveraged state-of-the-art scanning technology to study exactly how workers walked and where pressure points built up.
The post Scouted: This Boot Was Designed With the Input of Three Million Real Workers appeared first on The Daily Beast
