The hyper-hyped $60 million UFC Freedom 250 event at the White House drew half as many viewers as the last game of the NBA Finals.
Paramount+ says it recorded 7 million viewers for the White House spectacle, with an estimated audience of 17 million across the U.S. and Latin America tuning in for the MMA fights that it presented as a dual celebration of the country’s 250th anniversary and President Donald Trump’s 80th birthday.
That is nearly half of the 33 million fans who watched on ABC as the New York Knicks beat the San Antonio Spurs for their first NBA Championship in 53 years.
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