After six years of covering Prime Day deals and tracking prices year-round, I have a pretty good sense of what to expect from Amazon's biggest sale events. There are always plenty of vacuums, coffee makers, TVs, and Amazon devices marked down — the kinds of products that go on sale often, but may drop to new lows or fall within their usual deal-event price ranges.
Those discounts can still be worthwhile if you're ready to replace or upgrade something. But unless you already had one of those products on your wish list, there may not be much urgency to buy, especially when many of them will likely be on sale again by the next major holiday weekend.
Every so often, though, a few brands genuinely surprise me. These are the ones that rarely get discounted, go on sale only during major shopping events, or hit unusually low prices on Prime Day. I found 10 brands with rare deals worth paying attention to, along with a few standout products from each.
Supergoop!
Supergoop! is another one of those brands that only offers discounts a few times during the year. During the summer, it can be especially selective with deals because demand for sunscreen is already high. Our beauty editors found 365-day low prices on some cult classics, so you can protect your skin this summer.
Shop up to 30% off Supergoop!.
Summer Fridays
Prime Day is the perfect time to catch all the beauty deals on trendy, premium, and K-beauty products. Summer Fridays is one of the brands I'm seeing everywhere right now, and thanks to this deal, it might finally be time to try the Lip Butter Balm that helped put it on the map.
Shop all Summer Fridays deals.
Oura Ring
The Oura Ring 5 was just released earlier this month, making it the perfect time to save big on the previous generation. The Oura Ring 4 is at its lowest price ever at 35% off, and is our favorite smart ring for its accurate tracking, approachable advice, and lightweight design.
Skylight Calendar
The digital calendar organizer is absolutely beloved by parents trying to manage their family schedule. It only drops in price a few times a year, and $250 is the lowest we've ever seen this 15-inch touchscreen go for. Get a head start on the school year, and read our Skylight Calendar review about how it helped bring some calm to contributor Jamie Davis Smith's routine.
Yeti
This is the first time I've ever seen some of Yeti's popular coolers, like the Hopper M30, see any sort of discount. The soft-sided design makes transporting easier and keeps contents icy cold thanks to its top-tier insulation.
- See all Yeti Prime Day deals.
Coach
Some of Coach's most classic styles are up to 40% off for Prime Day. These styles are least likely to be marked down due to their trending status amid the Coach resurgence, but alas, we've been given a treat for Prime Day. The colorway options are more limited on the markdowns, though. Here are some of the designs I'm itching to add to my collection.
- See all Coach Prime Day deals.
Mackenzie-Childs
I dream of decorating my home head to toe in Mackenzie-Childs. A ton of the iconic brand's decor and kitchenwares are 25% off for Prime Day, including coveted teapots, useful canisters, serveware, rugs, and more in classic prints like Courtly Check and Butterfly Garden. It's the perfect time to add to or start your collection.
- See all Mackenzie-Childs Prime Day deals
Hatch
Few items have switched up my bedroom routine like the Hatch Restore 3. First presented to me as a customizable wake-up alarm clock, it's so much more than that. It has helped me create a wind-down routine with its content library of relaxing meditations, stories, and sounds. It also functions as a sound machine if you like white noise while you sleep. It only goes on sale during Prime Day and Black Friday, so this 20% discount is the best you'll find if you're trying to work on better sleep habits.
Ninja
Ok, hear me out, Ninja is always on sale, but their most viral products aren't. This Prime Day marks the first meaningful price drop of the Ninja Crispi Pro and the lowest price ever on the Ninja Cafe Pro. Sadly, the deal on the device of the summer, theSlushi,is sold out, but it is still available on Ninja direct.
Technivorm
In the same caffeinated vein, the Technivorm Moccamaster sees small 10% price cuts throughout the year but never drops by more than 35%. The Moccamaster is commonly regarded as a "buy-it-for-life" appliance and makes some of the richest drip coffee. The machine is hand-built in the Netherlands with a design that has barely changed since the 1970s, featuring modular parts that are easily repairable and a long five-year warranty. It can be found in a rainbow of colors, too.
What makes these Prime Day deals rare?
To qualify as rare, I dug into comparable price data and compared how often they go on sale and lowest historical prices. This may be the first time these products have been this price this year, or they only go on sale around key shopping events like Black Friday and now Prime Day. I also consider popular products that are at their lowest prices ever.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals or browse Amazon for the full selection.
The post I found 10 rare Prime Day deals on brands that almost never go on sale appeared first on Business Insider
