Amazon's Prime Big Deal Days event has finally arrived, and it's a great time to stock up on fitness products. The best Prime Day fitness deals offer savings on fitness trackers, athletic clothing, and big-ticket pieces of equipment.
We're seeing deals on smartwatches, headphones, sneakers, and more. If you've been hoping to buy an Apple Watch, multiple models are on sale for Prime Day, including the 2nd-generation SE. Shokz, the revolutionary headphones that use bone conduction technology so that users can still hear their surroundings, are 31% off, the lowest we've ever seen them go.
We've rounded up some of the best sales we've found based on our years of deal-hunting experience and personal passion for fitness. Whether you've been running for years and are looking to upgrade your gear or you're hoping to start tracking your fitness and health for the first time, we've got you covered. For deals across other non-fitness items, you can explore our guides to the best Prime Day deals and best Amazon coupons.
The best Amazon Prime Day fitness tech deals
The best Amazon Prime Day fitness equipment deals
The best Amazon Prime Day fitness apparel deals
Prime Day fitness deals FAQs
Is Prime Day a good time to buy fitness items?
Prime Day is a great time to buy fitness items. It's the last major sale holiday before Black Friday and Cyber Monday, and likely the cheapest you'll see the majority of these items before Thanksgiving.
When does Prime Day end?
Amazon's October Prime Big Deal Days are on Tuesday and Wednesday, October 7 and 8, 2025. The deals usually last until the end of the night on the West Coast, so 2:59 a.m. ET. While you'll have two days to shop, we recommend purchasing items you intend to buy sooner rather than later since hot products often go out of stock during the sale.
What are the best fitness trackers?
The best fitness trackers depend on what you're looking for in your fitness journey and your day-to-day activity levels. Are you an indoor or outdoor exerciser? Do you want something that tracks your sleep patterns? Considering all of these factors can help you find the fitness technology that's right for you.
In our tested guide to the best fitness trackers, the Garmin Epix Gen 2 ranks as the best overall fitness tracker, thanks to the watch's list of legitimately useful features across a variety of activities. In addition to Garmin, we're also fans of Fibits, Samsung Galaxy Watches, and Apple Watches.
Fitness rings can also help you track your workouts and overall health. The best smart rings we've tested are the Oura Ring 4, Samsung Galaxy Ring, Amazfit Helio Ring, and Ultrahuman Ring Air.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for the full selection.
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