Team USA is in hot water with Norway over its uniforms at the 2026 Winter Olympics, which Norwegians say copy the Scandinavian country’s traditional iconography.
As athletes from the United States entered the opening ceremony of the 2026 Winter Olympics in Italy, social media users noticed that the patterns on their sweaters closely resembled designs commonly used in Norway.
Created by American designer Ralph Lauren, the opening ceremony outfits appear to incorporate the Selburose, a culturally significant pattern in Norway. Ralph Lauren has designed Team USA’s Winter and Summer Olympic Games outfits for the last 10 years.
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