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I’m all for investing in skincare, especially with ingredient-forward formulas like retinoids, growth factors, and exfoliating acids. But every so often, it’s the no-frills drugstore staple that quietly outperforms the $200 serum sitting next to it on your bathroom counter, and few brands prove that point better than Nivea.
The German heritage brand has been around since the early 1900s and has managed to hold onto its enduring acclaim without a buzzy rebrand. There’s the legendary Nivea Creme (yes, the blue tin your grandmother—and possibly her grandmother—swore by), and then there’s the Nivea Men Post Shave Balm.
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