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Recent research indicates that there’s an inherent connection between our brains and our skin. Stress and other emotional states can show up as skin inflammation and premature signs of aging, like fine lines, loss of elasticity, and dullness. Given the connection between our brains and skin health, it’s no surprise that French skincare newcomer Neuraé aims to harness neuroscience to improve skin.
“The skin and the mind are linked to one another, which causes our emotions to have a visible impact on our skin,” says Elise Létang, Neuraé’s director of marketing. “Neurocosmetics are created to address this emotional aging that takes place over time.” The idea of “emotional aging” might seem alarming, but it’s only logical that our emotions and psychological states can impact how we look. “We have all noticed at least once that our skin can react to a period of stress, or observe a beautiful glow, when we’re in love or just back from vacation,” says Neuraé president Phillippe d’Ornano. “We asked ourselves: If skin and emotions are so closely linked, why do we never talk about this connection when it comes to skincare?”
The post Scouted: This Skincare Brand Is Harnessing Neuroscience for Better Skin appeared first on The Daily Beast
