- Netflix reported fourth-quarter and 2024 results on Tuesday.
- The streaming service added 19 million paid subscribers in the quarter.
- Netflix will no longer report subscriber counts starting in 2025.
The number of new Netflix subscribers rose again during the fourth quarter to reach historic proportions.
The streaming service added 19 million new paid users — "the biggest quarter of net adds in our history," the company said on Tuesday. Analysts surveyed by Bloomberg had expected 9.18 million. Netflix gained 13 million paying viewers in the same period a year earlier.
The company ended 2024 with 302 million paid subscribers.
Netflix raised its revenue guidance for 2025 to between $43.5 billion and $44.5 billion. The company previously expected revenue of $43 billion to $44 billion.
It also said it was raising prices on most of its subscriptions in the US, Canada, Portugal, and Argentina. The company said a standard subscription in the US would cost $18, up from $15.49.
The company had included the benefit from those increases in its previous guidance for 2025.
Quarterly revenue reached $10.2 billion, up by 16%. Analysts had expected $10.11 billion, per Bloomberg.
Shares rose by as much as 11% in after-hours trading.
The streaming service spent much of 2024 cracking down on password sharing, which pushed some users to become new subscribers. Analysts have said they expect the boost from that effort to wane over time, though.
Netflix ended 2024 by releasing season two of "Squid Game," which it said broke its record for premiere-week viewership.
This year it will stop reporting quarterly subscriber numbers; instead, it will publish two engagement reports a year, it said on Tuesday. It plans to release the first report with its second-quarter earnings.