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Celebrity beauty brands tend to get a bad rap—and in many cases, it’s warranted. But every so often, one comes along that actually walks the walk. Molly Sims’ YSE Beauty (pronounced “wise”) is one of those rare exceptions. The skincare brand has earned a loyal following for its clinically-backed formulas, luxe packaging, and multi-benefit products that actually do what they promise—no 12-step routine required. Case in point: the brand’s cult-favorite Your Favorite Ex Exfoliating Pads and Morning Cocktail Vitamin C Serum, both of which have become mainstays in Sims’ own daily lineup.
Now, two years in, YSE Beauty is celebrating its anniversary with a pair of multitasking launches that are every bit as effective as they are pretty. Meet the limited edition Overachiever Brightening Eye Masks (a celebratory spinoff of the original) and Like a Gloss Hydrating Lip Tints—two high-performance staples designed to brighten tired under-eyes and add a wash of color to your lips (with plenty of hydration to boot).
The post Scouted: Molly Sims Celebrates Two Years of YSE Beauty With Two Powerhouse Drops appeared first on The Daily Beast