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The world's biggest fast-food chain just landed in NYC. We tried Mixue — and the hype is real.

From $1.19 ice cream cones to $2.48 oolong tea, Mixue's menu options are wildly affordable — giving McDonald's a run for its money.

  • Mixue has opened its first American locations: two in New York, and one in Los Angeles.
  • I visited the Herald Square ice cream and boba shop to see if it was worth the hype.
  • The options were wildly affordable, giving McDonald's menu a run for its money.

New York City has a new ice cream shop. It just happens to be the biggest fast-food chain in the world.

The Chinese chain Mixue has more than 46,000 stores globally. That now includes two New York locations and one in Los Angeles —its first in the United States.

Mixue offers ice cream, coffee, and boba at ultra-affordable prices. It's one of a variety of Chinese chains, including Luckin Coffee and Chagee, looking to undercut traffic to American companies with their low costs.

I visited the Herald Square location of Mixue to see if it lived up to the hype. (Spoiler alert: McDonald's should be worried.)

It's official — Mixue, a titan of the Chinese fast food market, has landed on American soil.

The Herald Square location of Mixue is pictured.

Mixue's three US locations opened in December. Another New York location is currently being built.

The Herald Square location stood out with its bright red exterior. Several passerbys stopped to take photos.

At least 20 people lined up outside of the Herald Square location at 1:50 PM on a Friday.

The line outside of Mixue is pictured.

Even though it was two weeks out from Mixue's grand opening, the chain still had the red carpet rolled out —and the line was full. I counted over 20 people queueing up.

While waiting in line, Mixue blasted its song on a loop. It was sweet at first; after 10 minutes in line, it became head-pounding.

The line continued inside, where they were still celebrating the grand opening.

Inside Mixue is pictured.

The line snaked inside, where it fed out to a set of tablets and a human cashier. On the other side, a pack of customers waited for their items.

Across the ceiling hung a long banner, congratulating the store opening.

Costs were low —but many items were sold out.

The Mixue tablet shows several sold out items.

I made it to one of the tablets, scrolling the menu of teas, coffees, and sundaes.

Mixue has a fairly limited menu, and many of its items were unavailable. I spotted 10 sold out items. Of the fruit tea offerings, only three of nine could be purchased.

But, among the items that were available, I was struck at how low the prices were.

Placing my order was easy, and it immediately gave me a coupon.

My Mixue order is pictured.

I ordered a cone of soft serve and an oolong tea with coconut jelly. The tablet prompted me to sign up for its rewards program, and I immediately got 15% off my order.

With the discount, my total was a mere $3.63.

My ice cream came first. It tasted… like ice cream.

A cone of vanilla soft serve is pictured at Mixue.

A Mixue employee quickly served up my cone of ice cream, while the tea took a bit longer.

The soft serve tasted exactly as you'd expect. It was sweet, creamy, and I finished it within a few minutes. Nothing miraculous, but solid for the price.

My cone had three solid swirls stacked on top of each other. While waiting for my tea, I noticed some customers — especially those who ordered matcha-flavored cones —had shorter stacks.

The oolong tea was delicious and affordable.

An oolong tea with coconut jelly from Mixue is pictured.

The oolong tea came out a few minutes later. I popped the lid with the straw, gave it a big sip, and savored the coconut jellies inside. I had customized it just right: 70% sugar, less ice — delicious.

There's a Gong Cha two blocks from the Mixue location. A similar tea at this location would cost $7.10 on Grubhub. That's almost three-times the price.

The soft serve at McDonald's was over $2 more expensive.

A McDonald's soft serve order is pictured.

Could Mixue undercut the American market with its low prices? I walked two blocks over to a McDonald's, which also offers a cheap cone of vanilla ice cream.

At $3.29, the McDonald's cone was over $2 more expensive than Mixue.

Mixue debuted on the market with a splashy IPO in March.

A cup of Mixue next to an iPhone showing the stock price

Mixue had a splashy IPO debut in Hong Kong

The ice cream and bubble tea chain went public in March, and it had a blockbuster first day of trading.

The company's shares jumped 30% from their IPO price after the market opened.

On its first day of trading, it offered close to 17.1 million shares, which amounted to 3.45 billion Hong Kong dollars, or about $444 million.

At market close on Friday, Mixue's stock was up over 60% from its IPO price, trading at HK$419 per share.

The chain is now the biggest fast food chain in the world by store count, beating its Western competitors.

The sign of Mixue Bingcheng is seen at its shop in Shanghai, China.

The sign of Mixue Bingcheng is seen at its shop in Shanghai, China.

Mixue's retail footprint, with more than 46,000 stores globally, has far outpaced other global F&B giants like Starbucks and McDonald's, which have about 40,000 and 43,000 stores worldwide, respectively.

Although its presence is largely concentrated in China, it also has a significant footprint in Southeast Asian countries like Singapore, Thailand, Malaysia, Indonesia, and Vietnam.

It has some outlets in Australia and New Zealand as well. However, the Tribeca store is its first foray into North America.

The Singapore store experience: cheap and to-go.

Author holding up Mixue's soft-serve ice cream in front of its storefront in Singapore.

Mixue is known for its soft-serve ice creams and fruity milk teas, all priced under $3.

Mixue outlets in Singapore are designed for convenience, with all of them being to-go counters.

When Business Insider visited the Mixue Singapore store in March, there was a queue of about five people before the counter. The store's bright sign and its "Snow King" mascot — a snowman wearing a crown — were enough to catch the attention of passersby.

The price tags were likewise conservative. The most expensive item in the store was a cheese strawberry drink for 4 Singapore dollars, or about $3.12. The cheapest was the SG$1.50 Signature King Cone soft serve ice cream.

The soft serve tasted just as good as McDonald's, with a much bigger, crispier cone. The strawberry cheese drink, a rather suspicious combination, turned out to be very refreshing.

Most of the store's drinks were priced from SG$2.50 to SG$3.50.

Other Chinese companies are making inroads into the US.

Luckin Coffee Beijing.JPG

Women leave a Luckin Coffee store in Beijing.

Mixue's US debut is the latest example of Chinese companies trying to get a slice of the US food and beverage consumer pie.

Its store opening comes shortly after its competitor, Luckin Coffee, opened its first two stores in NYC in June. According to its Instagram, the Luckin Coffee chain has five outlets in the city now.

Luckin Coffee, which is known for its budget coffee and aggressive promotions, is Starbucks' biggest competitor in China.

Bubble tea brand Chagee, which also went public this year in April, opened its first US store in Los Angeles in May.

The post The world's biggest fast-food chain just landed in NYC. We tried Mixue — and the hype is real. appeared first on Business Insider

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