Moviegoers are running out of love for Melania.
The first lady’s eponymous documentary continued to plummet on only its third weekend, suffering a 62.3-percent drop in attendance, according to data from IMDbPro.
This puts the project on pace to gross $15.4 million in total, nowhere near the $40 million that Jeff Bezos’ Amazon spent to acquire it and an additional $35 million to promote it. The documentary was directed by Brett Ratner, who has faced heat for his ties to Jeffrey Epstein and allegations of sexual misconduct.
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