Matthew McConaughey has made a major move to protect his legacy.
The Oscar-winning actor trademarked himself in an effort to fight back against unauthorized artificial-intelligence fakes. McConaughey, 56, has gotten eight trademark applications approved by the U.S. Patent and Trademark Office, according to The Wall Street Journal.
“My team and I want to know that when my voice or likeness is ever used, it’s because I approved and signed off on it,” the actor said in a statement to the Journal. “We want to create a clear perimeter around ownership with consent and attribution the norm in an AI world.”
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