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I don’t usually let Martha Stewart tell me what to put on my face. Cookware? Yes. Holiday décor? Absolutely. Despite the fact that the multihyphenate has incredible skin at 84 years old, I’d never looked to her for skincare recs. When I heard she’d teamed up with board-certified dermatologist Dhaval Bhanusali to launch Elm Biosciences, a biotech-driven skincare line five years in the making, I braced for yet another glossy bottle of “hope in a serum.” Still, I’ve never really seen Martha do anything badly, so color me intrigued.
Five years of research and development isn’t nothing—and with input from more than 350 dermatologists, the brand is marketing itself as “lab-to-consumer,” bringing clinical molecules directly into beauty routines. Its debut lineup includes the Inner Dose supplement and the star product: the A3O Elemental Serum, a patent-pending antioxidant formula engineered to target UV damage, pigmentation, dehydration, and irritation while being gentle enough for daily use. As Bhanusali himself says, “The science has evolved, but most skincare hasn’t.”
The post Scouted: Forget Farm-to-Table—Martha Stewart’s New Skincare Serum Goes Lab-to-Skin appeared first on The Daily Beast