The business world is quietly seeking to rebrand ‘Trump Accounts’ for children as the more politically neutral ‘530A’ instead. The move is an attempt to incentivise parents to use an investment scheme they hope will outlive the current administration. Introduced under the One Big Beautiful Bill Act, Trump Accounts will see all Americans born between 2025 and 2028 receive $1000 from the Treasury, which will be deposited into a low-cost stock fund they can access when they turn 18. Up to $5,000 a year can be deposited into the accounts, which employers and charities may consider contributing to as a perk for parents. “It’s just a technical, more straightforward name,” Madeline Brown, policy associate at the Urban Institute, said of the 503A rebrand, which has started to gain traction amongst lawyers and policy types. “For the durability of this program, there’s reason to remove politics, and think of it as something that will exist beyond this administration, and to encourage folks to participate.” White House Spokesperson Kush Desai said “A rose by any other name would smell as sweet, but the fact remains: Only President Trump could’ve secured this historic win to help the next generation of Americans build wealth and achieve prosperity,” Axios reports. More details about how the accounts will work in practice will be revealed before the end of the year, the White House said.
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