- Crumbl collaborated with the Kardashians this week to release six new cookie flavors.
- There's one gluten-free option, two cakes, and four classic cookies.
- I'd only order one of the pastries again.
You've heard of Crumbl cookies — now get ready to try Krumbl kookies.
For the week of April 7, Crumbl collaborated with the Kardashian-Jenner family to release six flavors, which means that America's first reality TV family did a complete menu takeover — there are six brand-new cookie flavors for the five Kardashian-Jenner sisters and their mother.
You might be wondering: Why the Kardashians? Well, according to Crumbl CBO and co-founder Sawyer Hemsley, "It just makes sense."
"We've never had an entire menu takeover before, and who better to do that than the legendary ladies of the Kardashian-Jenner Family," he said.
"Iconic family meets iconic desserts," he added.
To see if this "kollaboration" —OK, we'll stop now — was really worth the hype, I decided to head to my local Crumbl and try all six cookies — and rank them from worst to best.
It's Kardashian-Jenner Week at Crumbl.
The cookies with the limited edition box.
Crumbl
If you're not familiar with Crumbl cookies, you will be soon.
The chain of cookie shops was founded in 2017 in Utah by cousins Sawyer Hemsley and Jason McGowan. In the eight years since, Crumbl has become a fast-growing franchise — it now has over 1,000 locations across 50 states.
What makes Crumbl special is that the flavors change weekly. The brand announces its upcoming week's flavors on social media on Sunday night.
From personal experience, I know that Crumbl fans are devoted — I have walked by multiple shops to see lines forming out the door.
So, when I heard the Kardashians teamed up with Crumbl to create six different cookies, I knew I had to try them all.
You can order a single cookie, a four-pack, a six-pack, a three-pack of mini-cookies, or a party box, which contains a dozen cookies.
The menu at Crumbl.
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Since I wanted to try all six of the flavors, I opted for the six-pack.
A basic six-pack costs $24.99, but two of the Kardashians' options cost more — one was an extra 99 cents, while another was $1.99 extra — so my box cost $27.97.
After tax, my box of six cookies was $30.38, roughly $5 per cookie.
The Crumbl location I visited had full-size and mini-cookies on display.
The display at Crumbl.
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They didn't look the most appetizing, but they'd been sitting out for a while.
After waiting for five minutes, I left with my special KarJenner box.
One of Crumbl's 1,000 locations is in my hometown on Long Island.
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Crumbl boxes are normally pink, but the brand switched up its famous color scheme in favor of a tan box with brown lettering — this might look familiar to any Kardashian fan.
In a nice touch, the sides of the box featured the signatures of Kim, Kourtney, Kris, Kylie, Kendall, and Khloé.
The signatures on the box.
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Of course, Kris signed with her first and last name (Kris Jenner).
Here they are! Clockwise from top left are the offerings from Kylie, Kendall, Kim, Kris, Khloé, and Kourtney.
All six of the cookies sat nicely in the box.
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Just looking at them, I could tell my sweet tooth was about to be overloaded.
My least favorite was Kourtney's Flourless Chocolate Cake.
Kourtney's Flourless Chocolate Cake.
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Kourtney's cookie wasn't a cookie at all but a gluten-free cake topped with raspberries. It cost an extra $1.99 and was the only cookie to be gluten-free and free of refined sugar.
Crumbl calls it "a luscious, gluten-friendly chocolate cake" that's "drizzled with a velvety dark chocolate glaze and crowned with tangy raspberries."
It has 840 calories.
Right off the bat, I didn't love the glaze or the raspberry.
The inside wasn't very cakey.
Gabbi Shaw/Business Insider
Maybe it's because I'm just not the biggest raspberry fan, but I took one bite of it before spitting it out. It was lukewarm and squishy (whereas I prefer my berries to be cold with a little bit of firmness).
Once I got underneath the dark-chocolate glaze, which I found to be almost sour, I didn't hate this. The texture was more of a pudding-like consistency than a cake, but I didn't mind it.
If this was my only option because I was gluten-free, I would be slightly disappointed, but it's definitely not bad.
Next up was Kim's Snickerdoodle Crumb Cake Cookie.
Kim's Snickerdoodle Crumb Cake Cookie.
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Crumbl wrote that this cookie was "smothered in melted white chips, topped with a cinnamon streusel crunch, and drizzled with velvety white chips."
It has 780 calories.
This was so sugary I could only take a few bites.
This got a little messy with all the crumbs.
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Again, this is more of a personal preference, but I don't love a snickerdoodle. I find that the cinnamon sugar is way too sweet for me, and I also don't love white chocolate.
However, since I only took a few bites, I was able to appreciate the cookie for what it was. It was on the crumblier side, which was different from the rest of the offerings.
My favorite part was the cinnamon streusel crunch on top.
Coming in at No. 4 was Kendall's Cookie Dough Cupcake Cookie.
Kendall's Cookie Dough Cupcake Cookie.
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This is an elevated version of Crumbl's classic chocolate-chip cookie.
In addition to the brown sugar cookie "packed with rich semi-sweet chips," this cookie is topped with "velvety cookie dough-inspired buttercream, crumbled cookie pieces, and the signature Crumbl Cookie Dough Bit."
At 1,000 calories, this was the highest-calorie item on the menu.
Without the buttercream frosting, this would've been an A-plus.
The frosting overpowered the rest of the cookie.
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I think my first bite of Kendall's cookie gave me an instant cavity.
OK, not really, but it was so sweet. Too sweet. Sweet enough that I had to scrape the frosting off the top in order to enjoy the rest of the cookie.
And I'm glad I did, because without the frosting, I loved this. It was perfectly moist and had a brown sugary (almost maple) flavor that I loved. I also really loved the crumbled cookie dough pieces and the "signature Cookie Dough Bit" on top.
However, the frosting was just not necessary.
Speaking of sweet, Khloé's Cookies & Cream Skillet Cookie slightly edged out Kendall's offering.
Khloé's Cookies & Cream Skillet Cookie.
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Khloé's cookie was the one I was most excited to try, as I love a cookie skillet.
But seeing that it was totally dark chocolate, I could almost feel the heartburn just from looking at it.
Crumbl describes this cookie as a "gooey dark chocolate cookie loaded with cookies and cream pieces, crowned with scoops of fresh vanilla bean cookies & cream mousse," all covered in a chocolate ganache drizzle.
It has 810 calories.
Unlike the frosting, the mousse was not too much for this cookie.
This was also thinner than some of the other cookies.
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This wasn't as overpoweringly sweet as Kendall's or Kim's cookies, which I think is due to the dark chocolate flavoring of the cookie and the ganache.
Since the cookie wasn't as sweet, I didn't mind the cookies-and-cream mousse's sweetness, especially since it wasn't just plain buttercream frosting, and instead had the vanilla flavoring.
I didn't notice any "cookies and cream pieces" inside my cookie, which knocks a few points off. And while this wasn't as sweet, it was easily the richest cookie so I had to stop after a few bites.
In second place was Kylie's Pink Confetti Sugar Cookie.
Kylie's Pink Confetti Sugar Cookie.
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Here's how Crumbl described Kylie's cookie, which has 860 calories: "A vibrant vanilla sugar cookie rolled in playful rainbow sprinkles and crowned with a trendsetting swirl of pink cake batter buttercream."
You can't go wrong with a sugar cookie.
That's a dense cookie.
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Does anything beat a classic sugar cookie? Well, in this case, just one other item did.
Kylie's cookie is what I would call the platonic ideal of an iced sugar cookie, with pink frosting, sprinkles, and just the right amount of sugar.
I also preferred the cake-batter buttercream to the cookie-dough buttercream on Kendall's cookie.
But my favorite offering was Kris' Classic Yellow Layer Cake.
Kris' Classic Yellow Layer Cake.
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Somewhat surprisingly, my favorite Crumbl cookie wasn't a cookie at all — it was a cake.
Kris' Classic Yellow Layer Cake is two layers of "fluffy yellow cake swirled with a decadent fudge frosting" and covered in a "smooth chocolate glaze and finished with delicate chocolate curls."
It has 910 calories and costs an extra 99 cents.
This was the only item I willingly ate more than a few bites of.
This was easily my favorite.
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After eating this, I need to tell Kris that she's doing amazing, sweetie.
This was delicious! The cake was not dry at all, and the chocolate curls on top gave it a little bit of a crunch. Plus, the fudge frosting wasn't as sweet as the buttercream frosting on the other cookies.
I may be biased because I love yellow cake, but as someone who cannot replicate my favorite cake of all time — Entenmann's Fudge Iced Golden Cake — I know it's difficult to make a cake that's not too dry or crumbly, but not too dense either.
I can't recommend getting the six-pack, but picking your one favorite and nibbling away at it is the way to go.
I may be going into a sugar coma soon.
Gabbi Shaw/Business Insider
To recap, my ranking is:
- Kris' Classic Yellow Layer Cake.
- Kylie's Pink Confetti Sugar Cookie
- Khloé's Cookies & Cream Skillet Cookie
- Kendall's Cookie Dough Cupcake Cookie
- Kim's Snickerdoodle Crumb Cake Cookie
- Kourtney's Flourless Chocolate Cake
Will I be running to Crumbl again before the week is over to get a second shot at any of these cookies? I don't think so. Almost all of the cookies were sweet enough that I'll be swearing off sugar for a few days at least.
But I will be monitoring the company's socials so I know when another yellow cake will be on the menu.
The post I tried all 6 of the Crumbl Kardashian-Jenner cookies and ranked them from worst to best appeared first on Business Insider