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Ask any cosmetic chemist and they’ll tell you: sunscreen is one of the trickiest products to formulate. So when Bobbi Brown’s Jones Road Beauty was set to debut its first SPF back in January, the launch was abruptly pulled—just one day before it was supposed to go live. Why? It wasn’t perfect yet.
When I caught up with her in May, ahead of her Austin, TX store opening, she hinted at the decision to halt the launch. “I was actually supposed to launch [a new product] earlier, and I pulled it because I wasn’t happy with it,” she told me. “So it’s taken this much time to put it back out there, but now I’m ready.”
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