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Following his 2004 debut album Get Lifted, John Legend wasted no time expanding his empire. When the EGOT winner isn’t sharing his distinct baritone range with international audiences, he’s working on his pet food and lifestyle brand Kismet with wife Chrissy Teigen, satisfying palates with his wine brand LVE Collection Wines, and expanding his skincare brand Loved01.
Founded in 2023, Loved01promotes self-care by providing elevated unisex skincare and bodycare products at accessible price points—and, most importantly, for all skin tones—especially those with melanin-rich skin. The brand was developed on the belief that “everyone deserves that same, amazing, standard of care.” Created in partnership with dermatologists and cosmetic chemists, Loved01‘s premium yet functional collection is formulated to nourish and moisturize all skin types, genders, and tones.
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