It’s almost impossible to scroll through social media or stroll through skincare aisles without being drawn to the chic packaging of luxury brands at prices that make you question whether it’s worth going broke. There’s no shortage of quick fixes, pricey potions, and false (or extremely subjective) promises within the beauty industry, and consumers often find themselves victims of products that come at a pretty penny. But how can someone truly distinguish between a luxury and an over-the-counter skincare regimen that will provide quality results? I talked to dermatologists, cosmetic chemists, and plastic surgeons to find out the truth.
How skincare pricing works
“There are lots of factors that go into the price of a product,” says Michelle Wong, a cosmetic chemist and science educator behind the Lab Muffin YouTube channel. “Rigorous product testing, optimising the formula, and more expensive ingredients can drive up the cost, and these will change the performance of the product.”
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