Drag-hating former DHS secretary Kristi Noem has been hit with a bit of irony after revelations about her husband’s “bimbofication” fetish sparked a surge of interest in the cross‑dressing kink on Pornhub. Search popularity for “bimbofication” on the porn site skyrocketed from nearly 0 percent on Monday to 587 percent on Tuesday—the day Bryon Noem’s “busty bimbo” alter ego was exposed—the New York Post reports. By Wednesday, search popularity jumped further to 724 percent, according to PornHub figures sent to the outlet. The sudden spike appears to have been set off by leaked photos of Bryon posing as a pouty-faced “bimbo,” a fetish that involves roleplaying as a hypersexualized Barbie doll by donning massive breasts and figure-hugging clothing. Ironically, Kristi —dubbed “ICE Barbie” for her love of playing dress-up in uniformed roles—has made opposition to drag a centerpiece of her political brand, even spearheading a campaign to ban drag shows in South Dakota during her time as governor of the state. She even went so far as to announce a whistleblower hotline in 2023 so people could complain about South Dakota’s colleges and universities encouraging drag performances or the use of “preferred pronouns.” Noem’s spokesperson said she was “devastated” by the revelations of her husband’s cross-dressing, adding that the family was “blindsided.”
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