For years, brands have told us that scalp care is skin care, pushing multi-step routines designed to cleanse, exfoliate, hydrate, and treat the scalp—often entirely separate from the hair itself. So what’s the thought process here?
“When the scalp has buildup, irritation, or inflammation, it can affect the cellular activity within the hair follicles, resulting in changes to hair growth and pigmentation,” trichologist Jay Small, a hairstylist and co-founder of haircare brand Arey, told The Looker.
Many people rely on a single shampoo to meet the needs of both the hair and the scalp (guilty), Small explained, even though they have very different requirements. It’s a distinction that matters, because scalp care really isn’t about comfort alone—it’s about creating the ideal conditions for hair to grow.
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