- Recruiters who "go it alone" by posting job ads online frequently experience deep frustration.
- Post a job step by step like the experts, and you can get it right the first time.
- ZipRecruiter, for example, delivers quality candidates to 80% of employers within the first day.
Ask many recruitershow to post a job onlinesuccessfully, and they liken the process to scaling a mountain or falling down a black hole. The first scenario reflects those who have experienced a "résumé avalanche" — they've received 500 résumés, but 490 of them are completely irrelevant to their role and company. The second scenario describes how working without a dedicated candidate management platform can leave potential talent feeling ignored, risking damage to the company's brand.
If, however, you ask leading online job sites how to post a job successfully, they tell a different story — one with a much happier ending.
"Our clients are often shocked to see highly qualified applications rolling in within minutes of a post going live," says Marissa Morrison, vice president of people at ZipRecruiter. "We've turned a process that used to take weeks into something that happens in real time."
How to post a job: Key priorities
Morrison explains that posting a job comes down to marketing an opportunity, and there's a science behind getting that right.
Priorities include understanding and utilizing hooks. You need to get into the mind of the candidate and answer the question: "What's in it for me?" That means highlighting benefits, flexibility, and growth opportunities early in your post.
Searchability and SEO are also vital. When it comes to roles that are in high demand, you need your vacancy to stand out. This is easier to do if you understand how candidates search. You need to know the exact words and terms they use and replicate these in your job title, so they're a match for candidates' searches.
Platform, ease, and speed are also huge considerations. "Most candidates browse on their cellphones," notes Morrison. "If your application takes 20 minutes and requires a login, you've already lost the best talent."
Post a job step by step
One of the surest ways to achieve the results you need is to partner with experts. That means not only working with a specialist job site but also finding one that offers a personal account manager. They'll help you optimize your post so it stands out from the competition. Here's how a dedicated account manager can help you at every step:
The discovery stage
This begins with focused conversations with both you and with prospective candidates. It's about finding out what a candidate excels in and what they want to achieve in the first six months of their new role — and that also goes for the recruiter. With the right volume of detail, candidates and companies can be better matched.
Must-haves versus nice-to-haves
Knowing your priorities is also important. "For example, we'll ask our clients: 'If a candidate had X but lacked Y, would you still interview them?'" shares Morrison. This extra level of insight builds a picture and informs the screening questions that power ZipRecruiter's client-candidate matching technology.
This AI-powered smart-matching technology analyzes billions of employer-candidate data points to pair candidates with job requirements, using keywords, skills, experience, and location details to identify the strongest matches. "What's more, the AI is constantly learning from millions of interactions to put your job in front of the right eyes, not just any eyes," says Morrison.
Data-driven insights
Another vital step draws on data-led market insights. For ZipRecruiter, that means providing you with real-time information on what competitors are paying for that same role in the same zip code. It means you can be sure you're accurately and competitively pitching roles, salaries, and benefits.
The one-click launch
Once the salary, details, culture, and priorities of the role are clarified, the ad can be optimized for best results before being sent out — in some cases to more than 100 job sites simultaneously.
The process doesn't end once your role goes live. The value of expert account managers is that they monitor the metrics of your ad in real time, proactively recommending insight-led tweaks to your job description. This helps ensure the results you need and means recruitment mountains and black holes become a thing of the past.
This post was created by Insider Studios with ZipRecruiter.
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