32 online startups that make shopping for your home simple and stress-free

As a child, I was obsessed with interior design and cooking games, drawn to the promise of domestic bliss and ignorant of the fact that it was simplified and filtered through my computer screen. As an adult, I've learned shopping for my house and making it look and feel like home is much harder than my 10-year-old self was taught to believe.

In a way, however, I've come full circle. With online shopping becoming the new normal, I'm back in front of my computer, this time actually purchasing everything I need for my bedroom, bathroom, living room, and kitchen, from the mattress I collapse into every night to the framed art prints lining my walls.

It can seem risky to buy furniture, hefty cookware, and delicate home goods online, but the payoff — the money and time saved, the long-lasting quality, and the curated product selection — is significant.

We've tested and reviewed numerous online, direct-to-consumer startups that deliver on their promise to take the stress out of shopping for your home, and have organized them into an ultimate home shopping guide for you below.

Mattresses

The most exciting reason to come home is to sleep and relax on a comfortable, supportive mattress, a universal desire that has spurred the creation of theonline mattress industry.We've highlighted a few of our favorite startups leading the way below. If you're able to wait, we recommend holding out until any national holiday to buy one — they're always on sale then.

To find the two best mattresses you can buy online, shop at Leesa. Though pricey, its Sapira mattress is perfect for anyone who switches positions often throughout the night.
For an online bed-in-a-box that really lives up to the hype, shop at Casperhttps://affiliate.insider.com/?amazonTrackingID=bi-auto-15126363229qr-20&h=c2ed9ab01554ead328b6828b40ad835f555ee321682f02ec8a17e795cfbbcbdc&postID=61b8efc7f2a36b1ac9f41ea0&postSlug=guides%2Fhome%2Fhome-kitchen-bedding-startups-2018-10&tags=service%3Acapi&u=https%3A%2F%2Fcasper.pxf.io%2Fc%2F196318%2F396851%2F7235%3Fu%3Dhttps%253A%252F%252Fcasper.com%252Fmattresses%252Fcasper%252F. It offers in-home delivery and set-up, as well as the furniture to complete your bedroom makeover.
To sleep on a hybrid mattress designed for your specific needs, shop at Helix. A short quiz asking you about your sleeping habits and preferences will ultimately lead you to the perfect mattress.
For a mattress that's not just the typical slab of memory foam, shop at Purple. What makes it different is its Smart Comfort Grid that provides better relief for your pressure points.
If you're an athlete or lead a very active lifestyle, shop at Bear. Its mattresses feature aclinically tested infrared textile that helps your body recover faster.
To learn everything you'll ever want to know about how you sleep, shop at Eighthttps://affiliate.insider.com/?amazonTrackingID=bi-auto-15126363229qr-20&h=aab310f266d8ba0566beeb3cbaf85ed41e64d1eb7de1604a352cea6d3bc59cde&postID=61b8efc7f2a36b1ac9f41ea0&postSlug=guides%2Fhome%2Fhome-kitchen-bedding-startups-2018-10&tags=service%3Acapi&u=http%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26amp%3Bu%3D1088116%26amp%3Bm%3D59912%26amp%3Burllink%3Deightsleep.com%252F.Its special smart technology will track your sleep, adjust and maintain the mattress temperature, and set smart alarms.

Bed and bath

Sometimes the most simple home goods, like bed sheets and bath towels, can bring you the most joy. If you consider your home a sanctuary of comfort and relaxation, then you'll want to buy new bedding and bath linens from one of these popular startups.

For Internet- and editor-approved luxury sheets, shop at https://affiliate.insider.com/?amazonTrackingID=bi-auto-15126363229qr-20&h=7580107658acf6f4d89c80bdedabb4b52ca88425b0cff37c937a7138836c9ade&postID=61b8efc7f2a36b1ac9f41ea0&postSlug=guides%2Fhome%2Fhome-kitchen-bedding-startups-2018-10&tags=service%3Acapi&u=http%3A%2F%2Fshareasale.com%2Fr.cfm%3Fb%3D999%26amp%3Bu%3D1088116%26amp%3Bm%3D64892%26amp%3Burllink%3Dwww.brooklinen.com%252FBrooklinen. It provides the best value you can find online for comfortable, quality bedding.
For Fair Trade, organic bed and bath products, shop at Boll & Branch.It proves ethical manufacturing and sustainable sourcing only make for a stronger business.
To recreate your five-star hotel room experience right at home, shop at Parachute. You can take your pick from percale, sateen, and linen sheets, then upgrade your bathroom linens while you're at it.
For beautiful, simple, and easy-to-shop bed and bath bundles, shop athttps://affiliate.insider.com/?amazonTrackingID=bi-auto-15126363229qr-20&h=71d031f3107303dbfc409382f4a65d5c9b3ff55a106dc7ae03f20d4aebea2676&postID=61b8efc7f2a36b1ac9f41ea0&postSlug=guides%2Fhome%2Fhome-kitchen-bedding-startups-2018-10&tags=service%3Acapi&u=https%3A%2F%2Fclick.linksynergy.com%2Fdeeplink%3Fid%3DEHFxW6yx8Uo%26amp%3Bmid%3D42693%26amp%3Bmurl%3Dhttps%253A%252F%252Fsnowehome.com%252F%26amp%3BLSNSUBSITE%3DLSNSUBSITESnowe. It's especially well-known for its fluffy, absorbent towels and ultra-cozy bathrobe.
If you want to sleep with a top sheet without dealing with its inconveniences, shop at Primary Goods. Its top sheet snaps to its duvet cover so you'll never wake up with it bunched up by your feet.
To try an innovative and unique fabric (hint: it's made from bamboo), shop at Ettitude. Bamboo translates to soft, silky, breathable, and anti-microbial sheets and towels.
For minimally processed, Earth-friendly home textiles, shop at Coyuchi. Shoppers committed to reducing their impact on the planet will love its Subscribe and Save linen recycling program.

Furniture

To shop for, purchase, and set up furniture has traditionally meant investing an unreasonably large amount of time and money. The reality is that most of us don't enjoy spending an hour tinkering with tools and deciphering bad instructions, and we don't realize buying furniture can be stress-free, or even fun.

For easy-to-assemble chairs, love seats, and sofas in sophisticated colors, shop at Campaign. The steel frame has a lifetime warranty and you can switch out the fabric or legs whenever you want.
If you like easy assembly, but want the flexibility to add or take away seats from your furniture, shop at Burrow. You'll love the hidden USB charger and stain-resistant fabric.
To find designer fashion-inspired, made-to-order furniture for accessible prices, shop atThe Inside. Its collaborations and collections bring style and whimsy to what can be a stuffy industry.
To fill every room of your house with high-quality, mid-century modern furniture, shop at Sixpenny. Best of all, you won't have to wait long for your order to arrive — it ships for free in two weeks.

Cookware and kitchen tools

Regardless of your cooking expertise or style, the foundation of every home-cooked meal starts with your cookware, knives, and small tools. Cycling through cheap, poorly constructed models wastes money and figuring out what your kitchen actually needs while faced with a sea of brands and products is overwhelming.

To make your shopping experience simple and stress-free, shop at Brigade Kitchen. It only sells four products — a skillet, sauce pan, saute pan, and Santoku knife — but they're made with the best materials and guaranteed to last.
For USA-made pots and pans that take the intimidation out of cooking, shop at Made In. It helps you build a kit based on your needs and shows you how to properly use and clean your cookware.
For a highly curated set of thoughtfully designed kitchen tools, shop atMaterial. Its goal is to equip you with everything you need to create a memorable, shared food experience, and nothing more.
To replace your current pans, knives, and utensils with one easy click, shop at Potluck. The no-frills 22-piece Essentials Bundle offers unbeatable value at less than $300.
To find brand-less small appliances and tools for surprisingly low prices, shop at Tobox. It works with the same manufacturers behind big name brands and even features a $3-and-under section.

Dinnerware and entertaining

Whether you regularly host friends and loved ones in your home, or you're eating and drinking for one, don't underestimate the power of a beautiful and durable table setting. If you're in desperate need of matching utensils, glasses, and serving pieces, you've come to the right place.

For Portuguese porcelain dinnerware and Italian glass drinkware that's as simple (and thus as versatile) as they come, shop atSnowe. You can mix, match, and save on everything you use to eat and drink when you Build Your Own Table.
If semi-matte ceramic dinnerware that's equally elegant and minimalist is more of your style, shop at Year & Day. Millennial shoppers love the aesthetic of its blush and dark navy blue color options, and you can alsobuild a complete setto make a setting of your own.

Home decor and interior design

Once you've set up the main pieces in your home, make sure your floors, walls, and countertops feel the love, too. Art and decor add visual interest and make your space feel bigger, all while reminding you that real people with real personalities live in this home.