High roller attendees in Davos are complaining that Mar-a-Lago pageantry and SXSW-style corporatism have spoiled the elite summit.
As President Donald Trump returned to the World Economic Forum in the Swiss Alps for the first time since 2020 this week, attendees lamented that the event, which once focused on international cooperation to tackle global challenges, had turned into a spectacle of world-order posturing and corporatism.
In an attendee group chat, some likened the event to SXSW, the tech and film festival held in Austin, according to Vanity Fair, which reported that the famous Davos Promenade is lined with brand activations from tech giants such as Meta, TikTok, Coinbase, and Stripe.
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