The holidays are almost here, and with them come beloved traditions like matching pajamas, holiday greeting cards, and family gatherings. It's all very exciting, but it can be equally overwhelming figuring out what the kids (and the adults!) are going to wear.
Who's coming to your rescue but Hanna Andersson, maker of the cutest kids' clothes and matching holiday pajamas for parents. You can score 40% off sitewide right now, which is pretty close to what we expect to see during Black Friday. Last year, the deal was 50% off sitewide, and we expect the same for 2025, so if you're shopping for something you might need before early December, now is the time to scoop it up.
Just be aware that some of Hanna Andersson's sale advertising can be a little tricky. While it may seem as though everything with a discount is part of the 40% off promotion, we've noticed a few styles that are on sale but not for the full amount. A couple of seasonal prints are discounted by closer to 20%.
Whether you're looking for seasonal outfits for a specific occasion or just stocking up on some cold-weather styles for your little ones, you're bound to find something from Hanna Andersson's pre-Black Friday sale.
The holiday print HannaJams sleepers are an iconic favorite
Hanna Andersson/Business Insider
Holiday Print HannaJams Sleepers, $46.00 $27.50 (some colors are $36.75)
Many of the holiday print HannaJams sleepers work beyond the season (plus, who's going to complain about a baby in a Santa onesie in January?).
SoftStretch sleepers without holiday prints are also on sale
Hanna Andersson/Business Insider
HannaSoft Stretch Sleepers, $46.00 $27.50 (some colors are $36.75)
If you're looking for something more neutral, the super-stretchy sleepers are also discounted right now, with no restriction on prints.
You can save on matching PJs for the whole family right now
Hanna Andersson/Business Insider
Kids' Holiday Dear Deer Pajama Set$52.00 $31.25
When you're purchasing matching family sets, you'll first select the pattern you like, then the person you're shopping for (baby, kids, adults), and the styles you want. We're partial to the deer pattern, but you can search all the prints you like here.
There are plenty of big kid items on sale, too
Hanna Andersson/Business Insider
Holiday Fair Isle Sweater$89.00 $53.50
Like this Fair Isle sweater, which comes in red or blue. See more girls' sweaters here and boys' sweaters here (though many of these styles are unisex).
Shop all Hanna Andersson deals.
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