Hailey Bieber left little to the imagination as she stripped down for SKIMS' latest campaign, serving up a series of sizzling looks for Kim Kardashian's shapewear brand.
Bieber starred in the campaign for Everyday Cotton line, photographed by Mert Alas.
"Hailey has a unique ability to make even the simplest pieces feel elevated," Kim Kardashian, SKIMS Co-Founder and Chief Creative Officer, said in a statement. "Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life."
Hailey embraced a pared-back, minimalist aesthetic in the striking campaign-style images, showcasing effortless model-off-duty glamour with a refined edge.
HAILEY BIEBER LEAVES LITTLE TO IMAGINATION IN SHEER SAINT LAURENT GOWN
In one photo, Hailey modeled a pale blush-pink lingerie set consisting of a triangle bra and matching low-rise briefs.
For another shot, Hailey wore a black triangle bra featuring ultra-thin straps and a streamlined silhouette, paired with coordinating high-cut bottoms accented by delicate string sides. The monochromatic ensemble created a bold yet understated look, allowing the sharp tailoring and minimalist design to take center stage.
Hailey's husband, Justin Bieber, shared the campaign on his own Instagram.
The "Never Say Never" singer did not write a caption but added Foreigner's song "Cold As Ice" to the post.
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Hailey is the daughter of actor Stephen Baldwin and graphic designer Kennya Baldwin.
She signed with IMG Models in 2016 and quickly became a familiar face in campaigns for major fashion brands including Tommy Hilfiger, Guess and Ralph Lauren.
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Hailey became a household name after marrying pop superstar Bieber in 2018. The two welcomed their son, Jack, in 2024. While her relationship with Bieber brought intense public attention, Hailey has developed her own identity as a businesswoman after launching her skincare company, Rhode, in 2022.
The brand became a beauty-industry phenomenon and was acquired by e.l.f. Beauty in a deal valued at up to $1 billion, with Hailey remaining deeply involved as founder and chief creative officer.
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