Google Apologizes After News Alert Spells Out N-Word

Google is apologizing for its unfortunate role in the N-word incident that rocked the BAFTA Awards on Sunday.

The company sent out a push alert notification to an article from The Hollywood Reporter about the debacle that read, “See more about N-----s,” according to screenshots of the alert circulated on X.

The tech company told Deadline in a statement, “We’re very sorry for this mistake. We’ve removed the offensive notification and are working to prevent this from happening again.”

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