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Your new weekend uniform has arrived (again). Gap and Summer Fridays dropped a second limited-edition Valentine’s Day collection inspired by the beauty brand’s Lip Butter Balm in the shade “Pink Sugar.” The curated 14-piece line comes just a month after the two brands joined forces to launch their first viral collection in December, which took cues from Summer Fridays’ signature baby blue shade.
The Valentine’s Day edit takes a playful, romantic approach to cozy essentials: think cute sweatsuits, waffle-knit sets, and pajamas for unwinding at home and weekend coffee runs. The skincare and makeup brand, founded by beauty influencers Marianna Hewitt and Lauren Ireland in 2018, is all about self-care—and the latest Gap line plays into their laid-back aesthetic with elevated essentials.
The post Scouted: Gap and Summer Fridays Go Pink for Second Valentine’s Day-Themed Collab appeared first on The Daily Beast