Amazon Prime Day is one of the biggest deal events of the year, second only to Black Friday (about five months away). The retailer's huge savings event usually lands in summer every year, and in 2025, it's longer than ever: July 8 to 11. If you can't wait for the festivities to begin, there's plenty of savings to be had now. That's why I've rounded up the best early Prime Day deals you can shop for in the days before the event.
Prime Days of the past were 48-hour stints, giving members a brief window to score savings on TVs, air fryers, viral fashion trends, beauty products, mattresses, and more. This year's longer sale ensures even more time for shoppers to peruse deals, though I always recommend acting fast if you're interested, since stock can sell out in the blink of an eye.
Keep scrolling to find some of the best Amazon deals on products we've researched, tested, and vetted below. Many of them are locked behind Prime membership, so if you're not yet subscribed, hop on that free trial as soon as you can. Be sure to keep tabs on our Prime Day coverage, too, since we'll be reporting on the best products and discounts that go live during the event.
Best early Amazon Prime Day tech deals
- Browse more Amazon Prime Day tech deals.
Best early Amazon Prime Day home deals
- Browse more Amazon Prime Day home deals.
Best early Amazon Prime Day beauty deals
- Browse more Amazon Prime Day beauty deals.
Best early Amazon Prime Day fashion deals
- Browse more Amazon Prime Day fashion deals.
Amazon Prime Day FAQs
When is Amazon Prime Day 2025?
Amazon Prime Day 2025 officially takes place from July 8 to 11. It's a longer event than ever, since historically, it only lasted for two days.
Do I need a Prime membership for Prime Day?
Amazon Prime Day is exclusive to Prime members, making it one of the best perks of signing up. If you have yet to join, it's a feature-packed subscription with benefits to reap year-round. Newcomers can take advantage of a free trial, too.
The post The best early Amazon Prime Day deals include Nespresso, viral beauty products, and more appeared first on Business Insider