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Walk into any upscale med spa these days, and you’re likely to encounter the beauty industry’s latest obsession: exosomes. These microscopic cellular messengers are being touted as the next big thing in hair restoration, promising to reverse thinning locks without the side effects of traditional treatments like minoxidil. But beneath the glossy marketing claims lies a more complex reality, one where legitimate science mingles with regulatory gaps and (some) unsubstantiated hype.
“Right now there’s a lot of hype, with various companies jumping on the bandwagon to make a quick buck, but there’s also a growing body of research,” says Dr. Jessica Wu, a Beverly Hills dermatologist, author, and authority on regenerative medicine, who offers exosome treatments in her practice. The question facing consumers: How do you separate science from snake oil?
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