Scouted: Charli D’Amelio Invites You to Join the ‘Bobnaissance’

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Charli D’Amelio has been on more hair journeys than your average beauty obsessive. The dancer, social media personality, and Broadway star cycled through waist-grazing waves and jaw-skimming chops, dabbled with blue strands and icy platinum, and experimented enough to know what truly works for her. Yet, one cut has remained a constant through every phase: the bob.

Lately, though, it’s less about the chop itself and more about making sure her hair stays healthy, and she’s doubling down on this priority by partnering with Cerave. “This is the first time that I’m really focusing on my hair health and my scalp health,” D’Amelio tells me. Curating a routine that prioritizes moisture, she names CeraVe’s Anti-Dandruff Hydrating Shampoo and Conditioner as her new go-to’s in her routine.

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