Scouted: Does Your Butt Need a Skincare Routine? I Tried Buttface to Find Out

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Over the last few years, we’ve seen a huge “skinification of body-care” movement—meaning that body creams, lotions, and body washes have been increasingly supercharged with active ingredients (retinoids, vitamin C, ceramides, etc.) on par with those you’d find in your favorite facial cleansers and serums. Now, this beauty trend has extended from the body broadly to a more specific region: the butt. And newly-launched brand Buttface is leading the charge.

Buttface is “the first facial-grade skincare brand designed exclusively for the butt,” offering products designed to give your other cheeks the same care as the products you use on your face. The brand’s current lineup includes a selection of biotech-backed formulas powered by facial-grade ingredients like ceramides, peptides, and fermented actives to smooth, exfoliate, decongest, and soften.

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